Tegaderm by 3M Healthcare has become one of the most successful hospital dressing brands and to leverage this value, 3M has unified all their dressings under a single 3M Tegaderm brand strategy. This complex category required careful application segmentation, a new communications hierarchy, legal and multi language requirements, product visualization and instructional messaging. The result is a highly functional system while giving the 3M Tegaderm brand the appropriate degree of impact and continuity for successful brand building.