As a leading developer of low invasive spinal surgery procedures and tools, Kyphon required a strategy to clearly communicate the hierarchical relationship of all levels of products and services within Kyphon. Our strategy. Create a new visual language linking all Kyphone collateral and packaging media. The "S curve" graphic and color system supports the brand positioning "Ahead of the curve" while giving the brand an iconic format that will unite a broad range of media under a single visual theme.