How do you create a sense of fun and vitality into an old established brand? It demands as much creative skill as self control. While utilizing the basic Harrah’s typography, we introduced colorful stars and a dimensional sphere to bring alive the world’s largest hotel and casino brand. Extending this new image to a range of applications, including cards, chips, game tables, signage, vehicles, uniforms, and room amenities has indeed brought new life to this entertainment giant.