Since 1990, the creation of powerful new brands and the rejuvenation of existing brands has been the central focus of Ivarson Brand Vision. Principal Jeff Ivarson has over 30 years of experience in brand strategy, naming, corporate identity, and consumer packaging systems. Ivarson Brand Vision has developed major brand programs for such leading companies as 3M, Andersen Windows, Exide, Beech-Nut Nutrition, The Coca-Cola Company, Yamaha, Camelbak, Ironman, The Clorox Company, Pure Fishing, Harrah's, Donaldson, Saegis Pharmaceuticals, and U.S. Fish and Wildlife Services. Ivarson is located just ten miles north of the Golden Gate Bridge, between San Francisco and the Napa Valley.